Thomas PatchinJun 7, 20213 min readNew blueprint for customer acquisition How to shift from in-person to holistic validated convergenceB2B organizations to take a holistic view of the customer purchasing journey that requires and relies trackable analytics plus buyer action!
Thomas PatchinMay 17, 20214 min read90% of CEO’s State Their Sales Teams Are Working on the Wrong Activitiesif you cannot track and define the activity with a direct component of the end-to-end sales journey, it is not a critical task.
Thomas PatchinMay 10, 20213 min readNavigating the seismic shift in B2B sales to the non-linear buying journey: Part 3No longer is the customer sales journey a linear process. B2B prospects have changed their decision process and buying methodology.
Thomas PatchinApr 19, 20215 min read4 biggest discoveries that stand out as the barometer on if your company is customer obsessed!4 traits that stand out as the barometer on if the company is customer obsessed; These impact sales with 18.1% higher quota attainment!
